Session 6: May 11-14, 2009
Integrated Product Development and Project Management
Session Chairs: Charles Gombar, PhD, Wyeth and William Hewitt, PhD, Centocor
Principles of project and portfolio management, including aspects of planning, project evaluation and decision making. Management structures and organization of clinical development. Team work and performance assessment. Interaction between project teams and business. How to place a new drug successfully into the market.
- Basic Principles of Portfolio Management
- Decision Analytics Tools and Techniques
- Decision Making
- Capacity Planning and Implications for Portfolio Management
- Setting the Goals: The Target Product Profile
- Strategic Marketing Role in Research and Early and Late Development
- The Target Product Profile: FDA View
- Turning Strategy into Plans and Tactics
- Debate and Discussion: Use and Misuse of Metrics in Decision Making
- Team Dynamics
- Working Globally
- Life Cycle Strategy
- How will Pharmaceutical Product Life Cycles be Changing?
- How Do We Launch a Product?
- Role of Licensing in Portfolio Management
Teaching Faculty
Laurie Burke, RPh, MPH, Food and Drug Administration
Charles Gombar, PhD, Wyeth
William Hewitt, PhD, Centocor
Theresa Musser, Rigel
Steffen Roellinger, Novartis
Leanne Wagner, Wyeth
